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BMW dropping the 'i' from petrol models

545 Views 7 Replies 5 Participants Last post by  Nyxeris
Breaking yet another long-standing brand tradition, BMW is apparently planning to drop the i from model names. When the F70 1 Series launches in 2024, the 118 and M135 are expected to be the first series petrol models not to carry the i since BMW went all-in on fuel injection in the 80s.

No news on the diesel models yet. You'd hope that they'd keep some way to differentiate the two, but considering recent decisions from the bigwigs in Munich, whether BMW will give those models the d or not is anyone's guess.

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I'm not sure diesel models will survive the Euro 7 regulations that come in from July 2025.
You could be right but I feel like it would be strange to have diesel models on the roadmap when they’d be illegal 6-8 months after launch. Unless they were identical to the old models drivetrain wise and there was no derv-specific development costs to recoup, it doesn’t seem like long enough to turn a profit on the model.
It’s just a cost cutting exercise. It will save them 50p a car not putting the I on it.
They are saving up because the E’s will be more expensive when all the cars are electric.
Imagine the profits if they started selling the i badge as an option. Turn that 50p saving into a £50 checkbox on the build sheet and someone somewhere would be getting a very nice holiday when it comes to annual review time.
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