You know when concept cars are made and you think "oh that will look fantastic" but it ends up looking nothing like it, if they even bother building it? Well in this case where you really wish it looked completely different or they just didn't bother [emoji38] . I love my Bm's but I'm struggling with what I would get next. Not a BMW I suspect.
It's a shame because as you say, mechanically the new crop coming out are very good, just a shame that thought never made it to the exterior of the cars.
I don't think the design team fought hard enough to keep the essence of the concept, and most likely the engineers and aero guys walked all over them.
They need stronger design management backing and I think it's severely lacking right now, as seen by their current production models (Asia market led and very watered down products in terms of design, I just don't see them as leaders anymore.)
To say I'm disappointed in BMW design over the last 3 years isn't an exaggeration, it all went south in my eyes when Karim Habib jumped ship.
Just read this in the above link "The BMW iX shows how we can give new technologies a very modern and emotional design." Well that's very true, the design has made me very emotional [emoji38] the last time I felt like this, I had seen a fiat multipla for the first time.
They keep saying that, same thing about the 3/4 series grills.
I don't think they realise that vast swathes of loyal customers are starting to look elsewhere.
I've been a BMW fanboy for years, but really not liking much of what they are making now - they somehow seem to make things that start looking dated almost straight away - I even find the latest X3 looks dated.
Whereas Audi seem to be stepping the game up with design, the new A4 series are lovely looking angular things.
They keep saying that, same thing about the 3/4 series grills.
I don't think they realise that vast swathes of loyal customers are starting to look elsewhere.
I've been a BMW fanboy for years, but really not liking much of what they are making now - they somehow seem to make things that start looking dated almost straight away - I even find the latest X3 looks dated.
Whereas Audi seem to be stepping the game up with design, the new A4 series are lovely looking angular things.
I'm a fan too - luckily bought my current one 16 months ago so not in the market for a while yet
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