6 weeks and 3000 miles into ownership, thought it time to do a quick review in case it's of any use to people considering the particular model.
The following is purely personal opinion and probably boring as hell to anyone who already has one - you have been warned! Although please chip in if you feel I'm misleading potential buyers
The Good- The engine is the best thing about the car. Flexible, powerful, very little turbo lag. It is possible to match the 'official' numbers for both performance and fuel economy (although not obviously at the same time). The engine is superbly smooth for a diesel, and the Start-Stop works perfectly. All the Efficient Dynamics hype seems justified. Performance is relaxed rather than exciting so for those who like to relax the 118d might be a valid choice, and for those who crave excitement maybe the 123d is better. I'm happy with the compromise myself though.
- All the controls are nicely weighted relative to each other in a way that few manufacturers manage. It has the best electric steering system I've used - good weight, direct and enough feel. Gearshift is great once broken in (rubbish for first 500 miles though!). Brakes are powerful with plenty of feel.
- The coupe bodystyle is practical for the class of car. It is a viable family car if the front seat passengers are not too tall. Access to the rear is good. The boot is bigger than rivals (and bigger than in the hatch) and practical with a low loading lip. The rear seats fold as standard (which is not the case in the saloon/coupe 3 series)
- Driving position is excellent. You can sit low 'in' the car not 'on' it like in many hatchbacks. Yet visibility remains good thanks to relatively upright screens. Very easy to park as a result. The sports seats you get in 'Sport' or 'M Sport' models are excellent. I think the tilt function you get only on these seats is essential to comfort as the I find the best driving position is quite reclined (as others have commented)
- As a whole the car feels of excellent quality. There is more hard plastic inside than you might get on an A3, but I've never understood the obsession with squishy materials. It's good quality hard plastic! The doors thunk nicely. Everything feels well engineered. The interior isn't flashy, just logically laid out and nicely executed. I love it. It
feels like it cost more money than whatever else you were going to buy. Which is just as well...
The Bad- Ride/Handling isn't as good as it could be. It's entertaining, but on less than perfect roads it's bumpy and unsettled in corners. I don't have the M-Sport suspension - it's probably worth considering as it's a cheap option even on non M-Sport models. That said, the handling remains fun, characterful, and doesn't spoil the car - you get used to the unsettled feeling. But it's not the 'Ultimate Driving Machine' as standard. The 3 series is better.
- Styling. If only because it
nearly looks really good. But the proportions are slightly too stumpy, the headlights a bit too gormless. It has character though - but should a BMW coupe look cute? Big wheels and dark paint help.
- Value. It's ever been thus with BMW, but the standard equipment is stingy and poor value compared even with premium rivals. The standard radio is appalling, the 'business hi-fi' speaker/amp combo sorts the problem, but should be standard. The 'Sport' trim level is relatively good value though - getting many essentials. When working out the cost of buying a BMW factor privately, factor in the hefty cost of essential options and then
be sure to use this figure when working out the true depreciation not quite as good as the published figures then...
The Slightly Irritating- The headlight switch is angled to point at your feet. Why?
- Wipers are confusing. Why is intermittent on a push button, but other speeds are accessed with the stalk in the normal manner? This makes no sense.
- Why is it necessary for the driver to be able to levitate in order to adjust seat height? VAG does this much better with ratchet adjusters.
- You have to unlock the car before you can open the boot with the remote. Two button presses rather than one. Silly.
ConclusionI can't imagine anyone who enjoyed a test drive being disappointed by ownership. It's a grower. In some ways not in the way I expected - I expected to appreciate it most as a driver's car but actually I'm more impressed by its versatility, and in-depth quality. It does fast AND frugal, motorways AND B-roads, solo blasts AND family outings.
I'm a legendary tightwad and this car is on lease. As a company car - yes absolutely - on my scheme you can have one of these for the cost of a Golf GT. As a private buy, it's not exactly a bargain, but I'd grudgingly concede it's probably worth the premium over lesser marques if you have the cash. You're buying substance for the extra cash, not just a badge.
There's room for improvement. If the next model tweaks the styling just a little, and delivers a suspension set-up on a par with the 3 series I'll be getting another one.